PR Specialist (6months Contract)

The role

The PR Specialist supports the execution of overall PR initiatives in partnership with the PR & Marketing Sr. Manager. This role involves executing brand initiatives on the ground and maintaining communication with media and partners.

What you will do

• Manage PR sample logistics including orders, tracking, allocations, and delivery
• Maintain and update PR sample inventory
• Support press release distribution, media follow-ups, and coverage tracking
• Monitor and compile monthly reports
• Maintain and update media and influencer contact lists and databases
• Coordinate asset requests and delivery for media and partners
• Track competitor media coverage and industry trends
• Coordinate influencer gifting and seeding
• Support talent dressing logistics
• Support execution of brand activities including pop-ups, retail activations, and community events

Required qualifications

• Experience or internship experience in PR, communications, marketing, events, or related fields
• Strong organizational and project coordination skills with high attention to detail
• Ability to manage multiple tasks and deadlines in a fast-paced environment
• Proficiency in Microsoft Office (Excel, PowerPoint)
• Familiarity with media monitoring and reporting tools
• Interest in fashion, wellness, and lifestyle brands
• Team player with a proactive attitude and willingness to support across multiple functions
• Strong cross-functional collaborator with experience operating independently

Nice to have

• Strong understanding of Korean media, influencer, and cultural landscape
• Personal connection to wellness, yoga, or mindfulness
• English communication skills

About the company

ALO focuses on mindful movement. The brand's studio-to-street philosophy brings consciousness from practice on the mat into life.