Product Marketing Manager

The role

The Product Marketing Manager will drive go-to-market strategy, competitive differentiation, and revenue growth across the product portfolio. This role involves partnering with Product, Sales, Customer Success, Demand Generation, and Content teams to improve positioning and product adoption.

What you will do

• Own positioning, messaging, and go-to-market strategies for assigned products.
• Evaluate market opportunities, buyer needs, and product performance to identify growth opportunities.
• Partner with Product to inform roadmap priorities and support product launches.
• Analyze pipeline performance, conversion rates, and win/loss trends.
• Partner with Sales and Revenue Enablement to develop sales narratives and enablement tools.
• Collaborate with Demand Generation and Content teams to develop targeted campaigns.
• Develop expertise in customer needs, buying behaviors, and competitive dynamics.
• Translate customer feedback and market trends into actionable recommendations.
• Lead cross-functional go-to-market initiatives.
• Leverage AI tools to accelerate research, messaging, and execution.

Required qualifications

• 3+ years of B2B product marketing experience
• Strong commercial acumen and analytical skills
• Experience using CRM data, pipeline reporting, competitive insights, and performance metrics
• Ability to develop product positioning, messaging, sales enablement, and go-to-market programs
• Proactive, entrepreneurial mindset
• Strong cross-functional collaboration and project leadership skills
• Excellent written and verbal communication skills
• Hands-on experience using AI tools

Nice to have

• Experience driving go-to-market growth for established B2B SaaS products
• Familiarity with Salesforce, Seismic, marketing automation platforms, and product analytics tools
• Experience in security, emergency management, business continuity, or adjacent enterprise software markets
• Experience in a growth-stage company

Benefits

• Competitive base salary + Company-wide bonus program
• Generous and flexible time off and parental leave policies
• Medical, Dental, Vision and Life Insurance - 100% paid for employees
• 401K with generous company match
• Amazing rewards and incentives
• Commitment to community service
• Access to new downtown office with 360 views of Austin, high-tech building gym and nearby running trails
• Ongoing career development opportunities

Before you apply

• This position is not eligible for visa sponsorship
• Candidates must have existing authorization to work in the U.S. without the need for sponsorship now or in the future
• Finalists may be asked to complete an identity verification and present valid government-issued identification

About the company

AlertMedia is a high-growth, PE-backed SaaS company and the leading unified risk intelligence and response platform. They serve more than 4,000 clients globally to protect people and assets.