Sr. Director of Social Media

The role

The Sr. Director of Social Media leads the organic social media presence across Facebook, Instagram, YouTube, X, and LinkedIn. This person sets strategic direction, manages an in-house team, and collaborates with Creative Services, Communications, and Digital Advertising.

What you will do

• Develop and own organic social media strategy and platform presence
• Maintain knowledge of platform algorithms, content formats, and best practices
• Anticipate and capitalize on high-stakes cultural moments
• Establish and monitor key performance indicators and report to leadership
• Own the social media budget, agency relationships, creator partnerships, and technology
• Direct the planning, creation, and publishing cadence of social media content
• Provide creative input for assets developed with Creative Services
• Contribute to content creation and publishing as needed
• Ensure active and consistent community engagement
• Lead, supervise, and develop the in-house social media team

Required qualifications

• Bachelors degree in marketing, communications or journalism
• 10+ years of experience in social media for a large, complex organization or similar agency experience
• 5+ years of experience managing a high-performing social media team
• Deep knowledge of Social Media algorithms and trends for each major social platform
• Knowledge of industry standard KPI's and metrics for each platform
• Ability to pivot quickly in response to breaking news, cultural moments, and shifting platform dynamics
• Advanced knowledge of the marketing funnel
• Experience with Sprout Social or other social media management tools
• Ability to build presentations and present content to large groups
• Strong project management skills

Nice to have

• Non-profit experience
• Following and engaging with ADF's brand across social platforms, or working in a space relevant to ADF's social presence

Benefits

• 100% covered medical and dental insurance
• Medical and dependent care reimbursement
• Paid disability
• Long-term care
• Life insurance
• 401(k) plan with a 4% company match
• Paid time off
• 12 paid holidays each year

Before you apply

• Review our Statement of Faith to ensure we’re a fit for you

About the company

Alliance Defending Freedom protects religious freedom, free speech, the sanctity of life, marriage and family, and parental rights.