Email Marketing Specialist

The role

The Email Marketing Specialist will build, run, and optimize the email program on Salesforce Marketing Cloud. This role involves technical execution including audience segmentation, dynamic content, automation, testing, and deliverability.

What you will do

• Build, QA, and send email campaigns in Email Studio
• Create and maintain templates, content blocks, and reusable dynamic content in Content Builder
• Manage send classifications, sender profiles, delivery profiles, and subscription/preference handling
• Design and build multi-step lifecycle programs in Journey Builder and Automation Studio
• Configure entry sources, decision splits, wait logic, and exit criteria
• Build and maintain audience segments using Data Extensions, Contact Builder, SQL queries, AMPscript, and filters
• Maintain list hygiene, data integrity, and consent/opt-out compliance
• Plan and execute A/B and multivariate tests on subject lines, content, send times, and audience
• Analyze performance and deliver clear reporting on opens, clicks, conversions, revenue, and list health
• Monitor sender reputation, bounce and complaint rates, and inbox placement

Required qualifications

• Salesforce Certified Marketing Cloud Email Specialist certification (active)
• 3+ years of hands-on experience building and deploying email programs in Salesforce Marketing Cloud
• Working knowledge of Email Studio, Content Builder, Automation Studio, Journey Builder, and Contact Builder
• Proficiency in HTML/CSS for responsive email, plus AMPscript and SQL
• Experience with segmentation, dynamic content, and A/B testing
• Solid understanding of email deliverability and compliance requirements
• Strong attention to detail and a disciplined QA process
• Clear written and verbal communication

Nice to have

• Additional Salesforce certifications
• Experience integrating Marketing Cloud with Salesforce CRM, including Lead vs. Contact data structures
• Experience migrating from another ESP or marketing automation platform (e.g., Pardot / Account Engagement)
• Familiarity with Google Analytics 4, Domo, or similar reporting and attribution tools
• Experience with SSJS, APIs, or Cloud Pages
• Bachelor’s degree in marketing, communications, information systems, or equivalent experience
• Nonprofit, fundraising, or donor-based email experience

Benefits

• 100% covered medical and dental insurance
• medical and dependent care reimbursement
• paid disability
• long-term care
• life insurance
• 401(k) plan with a 4% company match
• paid time off
• 12 paid holidays each year

Before you apply

• Review our Statement of Faith to ensure we’re a fit for you

About the company

Alliance Defending Freedom protects religious freedom, free speech, the sanctity of life, marriage and family, and parental rights.