Director of Marketing

The role

The Director of Brand, Communications & Marketing will act as the chief architect and steward of the ALU brand. You will define brand positioning, lead external communications, and build a community across the stakeholder ecosystem. You will also lead a data-driven marketing and digital strategy to drive recruitment and brand growth.

What you will do

• Define and steward the ALU brand positioning, narrative, tone of voice, and visual identity.
• Develop and evolve the ALU brand strategy to drive brand resonance.
• Create and update a living brand playbook.
• Lead all external communications across earned, owned, and paid channels.
• Build an impact storytelling engine using stories from students and alumni.
• Design and lead thought leadership and signature brand assets and flagship events.
• Manage media relations and executive communications.
• Build and nurture community across the stakeholder ecosystem.
• Design and own the digital and marketing communications strategy.
• Lead a fully remote, pan-African brand and marketing team.

Required qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field
• At least 10+ years of marketing, brand, and/or communications leadership
• Demonstrated success building a brand, leading a rebrand, or driving brand resonance
• Strong track record in brand storytelling and impact communications across earned, owned, and paid channels
• Expert-level marketing and brand strategy and execution skills
• Exceptional writing, storytelling, and presentation skills
• Ability to influence senior stakeholders
• Proven experience leading and inspiring a fully remote team

Nice to have

• Master's degree
• Experience in ed-tech, higher education, or a mission-driven, high-growth organisation
• Agency experience (brand, creative, or communications)

About the company

African Leadership University (ALU) is a higher education institution developing the next generation of ethical and entrepreneurial leaders on the continent. It serves as a launchpad for Africa's next generation of leaders and a movement redefining education on the continent.