Senior Marketing Manager

The role

The Senior Marketing Manager will grow enrollment for training programs in Egypt. This person will own the applicant funnel, build a brand for young Egyptians, and support corporate training growth through hands-on leadership and strategy execution.

What you will do

• Develop marketing strategy and enrollment plans for program intakes.
• Localize global strategy for the Egyptian market.
• Own the applicant funnel from lead to enrolled learner.
• Plan and run growth campaigns across digital channels.
• Manage contractors, freelancers, and agencies.
• Set creative direction and lead content and learner stories.
• Build brand awareness through in-person experiences and community events.
• Identify and manage partnerships with universities, youth networks, and influencers.
• Partner with the corporate training team to generate B2B demand.
• Manage the marketing technology stack and analyze key metrics.

Required qualifications

• 6 to 8+ years of experience or equivalent expertise in B2C marketing.
• Proven ability to plan and run campaigns across digital channels.
• Experience working for a start-up or similar fast-paced environment, or demonstrated proactivity and resourcefulness.
• Strong command of performance marketing, marketing technology, and analytics.
• Experience building a brand and directing creative work.
• Strong understanding of the 18 to 30 age bracket in Egypt.
• Strong knowledge of popular culture, social media, digital amplification, content and influencer marketing.
• Excellent written, verbal communication, and presentation skills in both English and Arabic.
• Experience leading a team, or managing contractors and agencies.

Nice to have

• Experience ideating, planning, and running branding and community events.
• Experience in marketing and recruitment for training or education programs, and/or a top FMCG company.
• Experience in B2B or corporate marketing.
• Experience identifying, building, and managing partnerships.

Benefits

• Encouragement to continually develop capability and attain certifications.

Before you apply

• Candidates must be based in Cairo.
• Candidates must have the right to work in Egypt.

About the company

ALX Africa is a non-profit organisation under the ALX Foundation dedicated to unlocking the potential of Africa's digital future. It provides tech skills training and career acceleration programmes to empower Africans to secure sustainable tech careers.