Sr Product Marketing Manager

The role

You will drive the commercialization of Amwell's solutions by executing go-to-market initiatives. This role involves enabling enterprise sales teams, supporting strategic deals and RFP responses, and translating product capabilities into messaging.

What you will do

• Develop and refine platform positioning for the payer market
• Define go-to-market strategy including target segments and launch sequencing
• Coordinate cross-functional launch activities
• Lead execution of go-to-market initiatives for new products and market expansions
• Develop thought leadership for payer market trends
• Partner with Product and Commercial leadership on pricing and packaging strategy
• Develop launch messaging, sales tools, and enablement materials
• Partner with Sales and proposal teams to support RFP responses
• Develop executive-ready materials for strategic opportunities and client presentations
• Maintain reusable messaging frameworks and competitive battlecards

Required qualifications

• 8+ years of product marketing or related B2B marketing experience
• Deep fluency in healthcare IT, digital health, or payer markets
• Demonstrated experience supporting enterprise sales organizations and complex deal cycles
• Proven ability to translate technical capabilities into clear buyer value
• Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments
• Strong cross-functional leadership and project management skills
• Excellent written and verbal communication skills

Benefits

• Flexible Personal Time Off (Vacation time)
• 401K match
• Competitive healthcare, dental and vision insurance plans
• Paid Parental Leave (Maternity and Paternity leave)
• Employee Stock Purchase Program
• Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
• Free Subscription to the Calm App
• Tuition Assistance Program
• Pet Insurance
• Summer Fridays
• Designated Mental Health Days

Before you apply

• Candidates are required to complete an identity verification step through Greenhouse Identity Verification powered by CLEAR

About the company

Amwell marries technology and innovation with clinical excellence to provide solutions for the healthcare industry. They offer a technology-enabled care platform designed to help clients achieve digital care ambitions.