Content Marketing Manager

Remote US. Posted a month ago

The role

This role produces member-facing content across service lines and is accountable for content performance. The person will manage content strategy, the Engagement Hub content library, and the production of case studies and enablement assets.

What you will do

Content strategy and production across service lines, the engagement showcase, and content libraries
Inputting email content into the email CMS (Knak)
Maintenance of the Engagement Hub content library
Case-study and enablement-asset production
AI-assisted drafting and direction of contractor capacity
Ensuring brand-voice consistency across member-facing content

Required qualifications

5+ years producing consumer, member, or patient-facing content at volume
Demonstrated ability to move a content engagement measure
Experience writing within regulated or clinically sensitive constraints
Experience directing freelance, agency, or contractor capacity against a brief
Working fluency with AI-assisted drafting
Comfort operating as shared capacity across competing internal demands

Nice to have

Healthcare, health plan, or behavioral health content experience
Knak, Braze, or comparable content and email production platforms
Accessibility standards for member communications
Experience building or restructuring a content library

Benefits

Flexible Personal Time Off (Vacation time)
401K match
Competitive healthcare, dental and vision insurance plans
Paid Parental Leave (Maternity and Paternity leave)
Employee Stock Purchase Program
Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
Free Subscription to the Calm App
Tuition Assistance Program
Pet Insurance
Summer Fridays
Designated Mental Health Days

Before you apply

Candidates are required to complete an identity verification step through Greenhouse Identity Verification powered by CLEAR

About the company

Amwell marries technology and innovation with clinical excellence to provide trusted solutions for the healthcare industry. They offer a technology-enabled care platform designed to help clients achieve digital care ambitions.