Annexonbioscience

Vice President, Marketing - Neuroimmunology

San Francisco Bay Area. Posted 3 days ago

The role

Lead the commercial strategy and marketing execution for the Neuroimmunology portfolio, from pre-launch through commercialization. Work with Sales, Market Access, Medical Affairs, Patient Services, Analytics, Finance and Corporate Communications on positioning, launch planning and HCP engagement.

What you will do

  • Own the integrated commercial and marketing strategy for the neuroimmunology portfolio
  • Develop positioning, value proposition, messaging, segmentation and targeting
  • Serve as a senior leader for launch strategy and operational readiness
  • Build and execute the launch plan across HCP marketing, field, digital and congresses
  • Lead disease education and market development strategies
  • Develop understanding of the neuroimmunology treatment ecosystem and customer journeys
  • Establish commercial KPIs and use insights to optimize targeting and resource allocation
  • Partner with forecasting and analytics teams on patient-based forecasts
  • Build and develop a high-performing marketing organization
  • Lead agencies and external partners

Required qualifications

  • Bachelor's degree
  • Approximately 15+ years of progressive biopharmaceutical commercial experience, including significant marketing leadership
  • Demonstrated experience leading a successful specialty, rare disease, neurology, immunology or hospital-based product launch
  • Strong experience across positioning, segmentation, targeting, market research, HCP strategy, omnichannel execution and launch planning
  • Experience in highly cross-functional environments with Medical Affairs, Market Access, Sales, Regulatory, Legal, Finance, Analytics and Operations
  • Strong executive communication and influencing capabilities
  • Track record of building teams and developing high-performing talent

Nice to have

  • MBA or other advanced degree
  • Direct experience in neurology, neuroimmunology, immunology, rare disease or acute hospital-based therapeutics
  • Experience commercializing products where site-of-care economics, formulary access, coding and reimbursement, and institutional adoption influence uptake
  • Experience establishing or disrupting a treatment paradigm
  • Experience in a pre-commercial or rapidly scaling biotechnology organization

Benefits

  • Flexible work schedules
  • Remote opportunities
  • Work-life balance
  • Shuttle service from BART, CalTrain and the Ferry
  • Competitive base salary
  • Equity participation
  • Employee stock purchase plan
  • Medical, dental and vision health benefits
  • 401(k)
  • Flexible spending plans
  • Other benefits

Before you apply

  • Candidates from all backgrounds are encouraged to apply, including those without a traditional path

About the company

Annexon Biosciences is a biopharmaceutical company advancing a late-stage clinical platform for classical complement-mediated neuroinflammatory diseases of the body, brain and eye. It trades on Nasdaq under ANNX and is headquartered in Brisbane, CA.

Vice President, Marketing - Neuroimmunology at Annexonbioscience | JobZoey