Annexonbioscience
Vice President, Marketing - Neuroimmunology
San Francisco Bay Area. Posted 3 days ago
The role
Lead the commercial strategy and marketing execution for the Neuroimmunology portfolio, from pre-launch through commercialization. Work with Sales, Market Access, Medical Affairs, Patient Services, Analytics, Finance and Corporate Communications on positioning, launch planning and HCP engagement.
What you will do
- Own the integrated commercial and marketing strategy for the neuroimmunology portfolio
- Develop positioning, value proposition, messaging, segmentation and targeting
- Serve as a senior leader for launch strategy and operational readiness
- Build and execute the launch plan across HCP marketing, field, digital and congresses
- Lead disease education and market development strategies
- Develop understanding of the neuroimmunology treatment ecosystem and customer journeys
- Establish commercial KPIs and use insights to optimize targeting and resource allocation
- Partner with forecasting and analytics teams on patient-based forecasts
- Build and develop a high-performing marketing organization
- Lead agencies and external partners
Required qualifications
- Bachelor's degree
- Approximately 15+ years of progressive biopharmaceutical commercial experience, including significant marketing leadership
- Demonstrated experience leading a successful specialty, rare disease, neurology, immunology or hospital-based product launch
- Strong experience across positioning, segmentation, targeting, market research, HCP strategy, omnichannel execution and launch planning
- Experience in highly cross-functional environments with Medical Affairs, Market Access, Sales, Regulatory, Legal, Finance, Analytics and Operations
- Strong executive communication and influencing capabilities
- Track record of building teams and developing high-performing talent
Nice to have
- MBA or other advanced degree
- Direct experience in neurology, neuroimmunology, immunology, rare disease or acute hospital-based therapeutics
- Experience commercializing products where site-of-care economics, formulary access, coding and reimbursement, and institutional adoption influence uptake
- Experience establishing or disrupting a treatment paradigm
- Experience in a pre-commercial or rapidly scaling biotechnology organization
Benefits
- Flexible work schedules
- Remote opportunities
- Work-life balance
- Shuttle service from BART, CalTrain and the Ferry
- Competitive base salary
- Equity participation
- Employee stock purchase plan
- Medical, dental and vision health benefits
- 401(k)
- Flexible spending plans
- Other benefits
Before you apply
- Candidates from all backgrounds are encouraged to apply, including those without a traditional path
About the company
Annexon Biosciences is a biopharmaceutical company advancing a late-stage clinical platform for classical complement-mediated neuroinflammatory diseases of the body, brain and eye. It trades on Nasdaq under ANNX and is headquartered in Brisbane, CA.