VP of Marketing

The role

The Vice President of Marketing will lead the evolution of the company's marketing strategy. This role involves driving demand generation, market positioning, product marketing, and operations to accelerate growth across commercial and government markets.

What you will do

• Drive the evolution of the Company's marketing strategy.
• Own digital, demand gen, content, product marketing, brand, communications, social media, channel marketing, operations and the Website.
• Craft value propositions, messaging and channel strategies for the enterprise.
• Own the full demand generation lifecycle.
• Leverage data analytics and AI to evaluate marketing program performance.
• Partner with Sales, Product, and Channels to align marketing efforts with sales objectives.
• Develop go-to-market strategies for new initiatives and products.
• Define and own key performance indicators to ensure contribution to revenue growth.
• Implement new marketing initiatives and AI to drive growth.
• Build and manage high-performing teams.

Required qualifications

• 8-10+ years of marketing leadership experience.
• Proven track record of leading marketing strategy and execution for driving revenue growth from $10 million to $50 million or more.
• Experience scaling a company into the enterprise market.
• Expert in demand generation, funnel optimization, and multi-channel marketing strategies.
• Hands-on experience using modern marketing tools and technologies.
• Strong product marketing skills including ICP, positioning, messaging, value props, segmentation, vertical marketing, analyst relations, thought leadership, customer insights, competitive analysis, an
• Ability to measure and track campaign effectiveness.
• Exceptional leadership, collaboration, and communication skills.
• Ability to design, execute, and optimize scalable marketing processes and implement AI.

Nice to have

• Experience in the evolving Cyber Threat Intelligence market.
• Experience in B2B SaaS and Cybersecurity

Benefits

• Competitive salary + Bonus / Commission
• Remote-First Culture
• Flexible Time Off Policy
• 401(k)
• Life Insurance
• Pet Insurance
• Pre-paid Legal Aid Options
• Fully funded medical, dental, and vision coverage
• Week off from Christmas through New Year’s Day

Before you apply

• This position does not provide sponsorship.

About the company

Analyst1 is an industry-leading cybersecurity solution provider that specializes in advanced threat intelligence. They operationalize threat intelligence by correlating and orchestrating signals related to actors, malware, vulnerabilities, behaviors, and indicators.