Anthropic
Head of Community, Enterprise Marketing
San Francisco, CA | New York City, NY. Posted 3 months ago
The role
You will lead a global team to turn community programs into a function that grows retained users and product adoption. You will own the global community strategy, measurement framework, and connection between bottoms-up adoption and enterprise expansion.
What you will do
- Own the global community strategy and operating model
- Lead, coach, and scale a global team of program and regional owners
- Define the measurement framework for success metrics and user segmentation
- Build community across audiences and seniority levels
- Connect bottoms-up adoption to enterprise expansion
- Bring training, certification, enablement, and community help into one engine
- Partner with Brand and Comms to manage sentiment and awareness
- Align community strategy with product direction, launches, and pricing
Required qualifications
- Built and led a community or customer advocacy function where community was a growth lever
- Led and developed a distributed team of program owners and regional leads
- Comfortable using metrics to defend community impact
- Connected self-serve, bottoms-up adoption to enterprise expansion
- Can flex playbook across technical developer and enterprise executive audiences
- Operate as an integrated marketer working with cross-functional teams
- Comfortable partnering with Product and Data Science to define and instrument usage quality
- Write and communicate clearly
- Can hold a room with both a Staff engineer and a CIO
- Energized by ambiguity and building at speed
- Bachelor’s degree or an equivalent combination of education, training, and/or experience
- Field of study relevant to the role as demonstrated through coursework, training, or professional experience
Nice to have
- Run community or advocacy at a company operating both a PLG / self-serve motion and an enterprise sales motion
- Built or led a recognized champions, ambassadors, or advocacy program
- Experience with developer tools, infrastructure, or AI products
- Built the measurement plumbing for a community function
- International experience standing up or scaling community in-region (EMEA, Japan/APAC)
- Track record of building user trust through hard moments alongside a Comms team
- Background spanning community, customer marketing, developer relations, customer education/enablement, or growth
Benefits
- Competitive compensation and benefits
- Optional equity donation matching
- Generous vacation and parental leave
- Flexible working hours
- Office space
Before you apply
- We do sponsor visas, though not for every role or candidate
About the company
Anthropic is a public benefit corporation headquartered in San Francisco. Its mission is to create reliable, interpretable, and steerable AI systems.