Anthropic

Head of Community, Enterprise Marketing

San Francisco, CA | New York City, NY. Posted 3 months ago

The role

You will lead a global team to turn community programs into a function that grows retained users and product adoption. You will own the global community strategy, measurement framework, and connection between bottoms-up adoption and enterprise expansion.

What you will do

  • Own the global community strategy and operating model
  • Lead, coach, and scale a global team of program and regional owners
  • Define the measurement framework for success metrics and user segmentation
  • Build community across audiences and seniority levels
  • Connect bottoms-up adoption to enterprise expansion
  • Bring training, certification, enablement, and community help into one engine
  • Partner with Brand and Comms to manage sentiment and awareness
  • Align community strategy with product direction, launches, and pricing

Required qualifications

  • Built and led a community or customer advocacy function where community was a growth lever
  • Led and developed a distributed team of program owners and regional leads
  • Comfortable using metrics to defend community impact
  • Connected self-serve, bottoms-up adoption to enterprise expansion
  • Can flex playbook across technical developer and enterprise executive audiences
  • Operate as an integrated marketer working with cross-functional teams
  • Comfortable partnering with Product and Data Science to define and instrument usage quality
  • Write and communicate clearly
  • Can hold a room with both a Staff engineer and a CIO
  • Energized by ambiguity and building at speed
  • Bachelor’s degree or an equivalent combination of education, training, and/or experience
  • Field of study relevant to the role as demonstrated through coursework, training, or professional experience

Nice to have

  • Run community or advocacy at a company operating both a PLG / self-serve motion and an enterprise sales motion
  • Built or led a recognized champions, ambassadors, or advocacy program
  • Experience with developer tools, infrastructure, or AI products
  • Built the measurement plumbing for a community function
  • International experience standing up or scaling community in-region (EMEA, Japan/APAC)
  • Track record of building user trust through hard moments alongside a Comms team
  • Background spanning community, customer marketing, developer relations, customer education/enablement, or growth

Benefits

  • Competitive compensation and benefits
  • Optional equity donation matching
  • Generous vacation and parental leave
  • Flexible working hours
  • Office space

Before you apply

  • We do sponsor visas, though not for every role or candidate

About the company

Anthropic is a public benefit corporation headquartered in San Francisco. Its mission is to create reliable, interpretable, and steerable AI systems.

Head of Community, Enterprise Marketing at Anthropic | JobZoey