Customer Programs Manager, Co-Marketing & Measurement

The role

The Customer Programs Manager will build the operational foundation for customer marketing to scale. You will manage co-marketing investments, develop customer stories, and build measurement frameworks to report impact to leadership.

What you will do

• Own investment behind customer co-marketing programs including allocation tracking and budget reconciliation
• Develop and execute co-marketing plans to grow Claude adoption and customer reach
• Run scaled co-marketing motions and co-produce creative assets with customers
• Deploy agency partners to amplify campaigns on customer channels
• Partner with Customer Marketing, Sales, and Partnerships to select participating customers
• Own the customer marketing intake process and its tooling
• Define how to measure the impact of customer marketing investments
• Report participation outcomes like reach, engagement, and new customer acquisition to customers
• Use Claude to automate and scale operational tasks

Required qualifications

• Managed co-marketing growth or partner investment programs
• Managed agencies as a working partner
• Built joint marketing plans with partners or customers
• Working knowledge of demand generation and paid social
• Experience defining how a program gets measured and proving impact
• Existing fluency with Claude
• Comfort building in a fast-moving environment
• Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Field of study relevant to the role as demonstrated through coursework, training, or professional experience

Nice to have

• 7+ years in B2B SaaS marketing, including at least 3 years in customer marketing
• Partner marketing or program management experience
• Experience operating co-marketing or partner marketing programs at a developer-focused or AI/ML company
• Background in revenue operations or marketing analytics
• Hands-on comfort in Salesforce and BI tooling
• Experience proving incremental program impact against a comparison group
• Experience standing up or owning the tooling behind a marketing program
• Comfort working closely with Sales teams

Benefits

• Competitive compensation and benefits
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• Office space

Before you apply

• We do sponsor visas

About the company

Anthropic is a public benefit corporation headquartered in San Francisco. Its mission is to create reliable, interpretable, and steerable AI systems.