Partner Marketing Lead, Resellers

The role

You will lead the global marketing strategy for the Claude Partner Network Reseller track. You will define playbooks, manage agency partners, and build tier-advancement paths to drive reseller revenue.

What you will do

• Set the marketing strategy for the reseller track
• Define the reseller marketing playbook and co-marketing standards
• Represent the partner marketing perspective in program design
• Build joint marketing plan templates for reseller partners
• Source, select, and manage agency partners globally
• Run partner-led campaigns with agencies
• Own partner marketing funds (MDF) end to end
• Help partners reach their next tier through customer stories and certification pushes
• Turn partner wins into customer stories
• Coordinate joint announcements and press

Required qualifications

• Owned marketing strategy for a partner or channel program
• Built and run co-marketing programs with channel, reseller, or distribution partners
• Sourced and managed agencies or contractors across multiple regions
• Run marketing programs across multiple international markets
• Understand indirect sales motions
• Can build joint plans and value propositions
• Defined success measures for a partner or channel program
• Skilled at tracking program performance in a CRM or equivalent system
• Write clearly and precisely
• Build trusted relationships with partner marketing and sales teams
• Can make and defend decisions with incomplete data
• Highly organized

Nice to have

• 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
• Launched or scaled a partner program from its early stages
• Produced partner-led customer stories
• Experience with cloud marketplace reseller motions
• Localized marketing content and campaigns for multiple international markets
• Established relationships with resellers, distributors, or systems integrators
• Experience with partner relationship management tools and Salesforce partner data
• Understand enterprise AI use cases across industries and functions
• Set standards for or mentored other marketers
• Used Claude or other AI tools to scale marketing work

Benefits

• Competitive compensation and benefits
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• Office space

Before you apply

• We do sponsor visas

About the company

Anthropic is a public benefit corporation headquartered in San Francisco. Its mission is to create reliable, interpretable, and steerable AI systems.