Solutions Marketing Manager, Emerging Industries

The role

You will drive strategic positioning and go-to-market approaches for Claude across emerging industries and customer segments. You will develop segment-specific solutions and messaging for organizations ranging from small businesses to manufacturers and energy companies.

What you will do

• Develop and execute solutions marketing strategy across priority industries and customer segments
• Craft differentiated positioning and messaging for industries and sub-sectors
• Lead go-to-market for industry product and solution launches
• Partner with field marketing and sales leaders to build industry points of view and use cases
• Build persona-based solutions for specific user types
• Adapt industry and persona narratives for different customer segments
• Partner with the alliances team on joint go-to-market with industry partners
• Work with communications, social, and content teams on thought leadership and customer stories
• Enable sales teams with materials, outbound campaigns, and pipeline-driving initiatives
• Report on channel and campaign results

Required qualifications

• Direct experience marketing software products across multiple industries or customer segments
• Familiar with developing solutions that span both technical and business buyers
• Track record of building solutions that expand deal sizes and accelerate sales cycles
• Ability to absorb context on new industries, buyer dynamics, and regulatory considerations rapidly
• Strategic and tactical operator
• Strong written and verbal communication skills
• Ability to thrive in a 0-to-1 environment
• Ability to excel at cross-functional collaboration
• Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Field of study relevant to the role as demonstrated through coursework, training, or professional experience

Nice to have

• 8+ years of B2B product marketing or solutions marketing experience working inside of software companies
• Demonstrated success in creating vertical-specific solutions for operationally intensive or regulated industries
• Certifications or deep knowledge in cloud platforms, enterprise architecture
• Experience with usage-based or consumption pricing models
• Experience marketing AI/ML products or emerging technology to enterprise buyers
• Track record of building marketing programs from scratch at a growth-stage company

Benefits

• Competitive compensation and benefits
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• Office space

Before you apply

• We do sponsor visas

About the company

Anthropic is a public benefit corporation headquartered in San Francisco. Its mission is to create reliable, interpretable, and steerable AI systems.