Marketing Lead, Claude Frontier Academy

The role

You will own the marketing strategy and annual plan for Claude Frontier Academy. You will lead program launches, build a community of graduates, and manage the Academy's brand and web presence.

What you will do

• Own the marketing strategy and annual plan for Claude Frontier Academy
• Build and maintain a calendar of market moments including launches and milestones
• Lead launches end to end from messaging to execution and amplification
• Partner with Communications on press releases and customer quotes
• Align with Partnerships, Communications, and Account Teams on announcements
• Develop amplification plans across social, blogs, and newsletters
• Grow the Academy's presence on LinkedIn and other social channels
• Own the Academy's web presence and paid promotion
• Build a community program for cohort members and badge holders
• Work with Brand to extend naming and brand architecture

Required qualifications

• Built and run branded B2B marketing programs at a software/SaaS technology company
• Marketed education, training, or certification programs at a technology company
• Creative, brand-minded approach
• Led major launches or announcements
• Know how to build an audience and spark conversation on LinkedIn and other social channels
• Strong executive presence
• Can operate at both strategic and tactical levels
• Build trusted relationships with partners, customers, and cross-functional teams
• Excellent writer
• Energized by ambiguity
• Passionate about AI diffusion
• Bachelor's degree or an equivalent combination of education, training, and/or experience

Nice to have

• 8+ years of B2B software marketing experience spanning brand, communications, or program marketing
• Experience building community or advocacy programs
• Experience marketing to technical audiences, particularly engineers and developers
• Experience running joint announcements with global system integrators, consulting firms, or enterprise customers
• Experience marketing to enterprise technology leaders, such as CIOs and CTOs
• Experience marketing AI/ML products

Benefits

• Competitive compensation
• Optional equity donation matching
• Generous vacation
• Parental leave
• Flexible working hours
• Office space

Before you apply

• We do sponsor visas

About the company

Anthropic is a public benefit corporation headquartered in San Francisco. Its mission is to create reliable, interpretable, and steerable AI systems.