Product Marketing Manager, Knowledge Work - Enterprise

The role

You will own positioning and messaging for Claude's core knowledge-work products for enterprise decision makers and admins. You will create sales enablement assets, manage website messaging, and develop ICP and persona frameworks. This is an individual-contributor role focused on the full product marketing stack.

What you will do

• Define the positioning and messaging house for Chat, Cowork, and core knowledge-work products
• Lead positioning and launches across security, observability, and workspace management
• Build and maintain sales enablement assets like pitch decks and battlecards
• Develop proof points and narratives to help decision makers justify investment
• Partner on pricing and packaging presentation for Claude Enterprise
• Develop ICP and persona frameworks for enterprise decision makers and admins
• Own website and product page messaging for Claude Enterprise
• Build libraries of enterprise deployment and admin use cases
• Partner with Product and Comms on enterprise launches and admin communications
• Support analyst relations by contributing materials

Required qualifications

• Owned positioning and messaging for an established enterprise software product
• Worked on enterprise pricing and packaging
• Built ICP and persona frameworks and translated research into messaging
• Built sales enablement assets and worked with sales teams on objection handling and win/loss analysis
• Understand enterprise software evaluation, deployment, and governance
• Strong writing and storytelling skills
• Comfortable operating autonomously as an IC
• Demonstrate systems thinking
• Well-versed in using AI, especially Claude, to inform and automate product marketing work
• Experience marketing AI or productivity software to enterprise audiences
• Bachelor's degree or an equivalent combination of education, training, and/or experience
• Field of study relevant to the role as demonstrated through coursework, training, or professional experience

Nice to have

• 7+ years of product marketing experience as a Senior PMM or PMM Lead at an enterprise productivity, collaboration, or knowledge-work software company
• Experience marketing to customers in regulated industries
• Experience building admin education or community programs
• Experience with analyst relations processes and reports
• Experience with usage-based or consumption pricing

Benefits

• Competitive compensation and benefits
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• Office space

Before you apply

• We do sponsor visas

About the company

Anthropic is a public benefit corporation headquartered in San Francisco. Its mission is to create reliable, interpretable, and steerable AI systems.