Product Marketing Manager, Platform

The role

You will drive go-to-market for launches across the Claude Platform, including new API features, developer tools, and model capabilities. You will partner with Product to create positioning and messaging and provide Sales with narratives and materials for technical deals.

What you will do

• Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities
• Develop compelling product messaging, positioning, and value propositions aligned with technical audience needs
• Drive product launches that generate market momentum
• Design and implement developer marketing campaigns to drive API adoption and platform usage
• Support sales enablement initiatives including battlecards, pitch materials, customer stories, and objection handling
• Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback
• Work closely with Developer Relations, Comms, Creative, Marketing, and Sales

Required qualifications

• Proven track record of developing and executing go-to-market strategies for API products or developer tools
• Strong technical background to understand and communicate complex AI features
• Excel at cross-functional collaboration
• Strong storytelling skills to create blogs, presentations, sales collateral, website copy, and customer case studies
• Exceptional writing skills to adapt tone, style, and complexity for diverse audiences and formats
• Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Field of study relevant to the role as demonstrated through coursework, training, or professional experience

Nice to have

• 10+ years of product marketing experience
• At least 5 years focused on developer platforms, APIs, or technical products
• Experience in highly competitive markets requiring sharp differentiation
• A background in marketing AI/ML products or developer tools to enterprise buyers
• Experience working closely with Sales teams on strategic, technical deals

Benefits

• Competitive compensation and benefits
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• Office space

Before you apply

• We do sponsor visas

About the company

Anthropic is a public benefit corporation headquartered in San Francisco. Its mission is to create reliable, interpretable, and steerable AI systems.