Brand Insights, Measurement Lead

The role

You will strengthen brand decisions by analyzing marketing spend, campaign, and user data. You will own recurring measurement readouts and lead brand health tracker studies to inform product, marketing, comms, and sales leadership.

What you will do

• Own recurring executive and all-hands readouts for marketing management
• Lead process ownership of Prosumer and B2B brand health tracker studies
• Manage research vendor relationships
• Coordinate with Comms, Marketing, and data science on the brand-health dashboard
• Support media mix modeling, multi-touch attribution, and incrementality analyses
• Run pre- and post-campaign analysis on creative, channel, audience, and timing
• Roll up campaign-level learnings into a recurring view for leadership
• Build audience and funnel analyses to quantify movement from awareness to conversion
• Audit customer sentiment reporting and design efficient processes
• Manage underlying data pipelines for reliable recurring readouts

Required qualifications

• Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Field of study relevant to the role as demonstrated through coursework, training, or professional experience
• Fluent in SQL and Python or R
• Designed or analyzed experiments (A/B tests, holdouts, lift tests)
• Applied regression, segmentation or other causal-inference methods to a real business question
• Run campaign-level measurement end to end
• Built and maintained a recurring metrics report or dashboard
• Can reconcile data with no universal taxonomy across first-party, third-party, real-time and survey sources

Nice to have

• Experience with media mix modeling, multi-touch attribution or incrementality and lift testing
• Experience advising marketing stakeholders on experimental design for live campaigns
• Familiarity with survey-based quantitative research (MaxDiff, conjoint, brand and sentiment tracking)
• Experience with a modern data warehouse (Snowflake, BigQuery) and a BI tool (Tableau, Looker, Power BI)
• Prior experience in marketing, growth or brand analytics specifically
• A graduate degree in statistics, economics or another quantitative field
• A career trajectory spanning BI and dashboarding, applied causal inference and experimental design, and multi-market marketing measurement

Benefits

• Competitive compensation and benefits
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• Office space

Before you apply

• We do sponsor visas

About the company

Anthropic is a public benefit corporation headquartered in San Francisco. Its mission is to create reliable, interpretable, and steerable AI systems.