Marketing Analytics Lead, Enterprise Marketing

The role

You will own the marketing measurement framework by building data models, dashboards, and metric definitions. You will connect marketing activity to pipeline, revenue, and product usage to drive decision-making.

What you will do

• Own the marketing measurement framework connecting activity to pipeline, revenue, and product usage
• Set the direction for the framework and extend it to new programs
• Define marketing metrics and align cross-functional teams on definitions
• Build and maintain data models for marketing reporting
• Develop dashboards for marketers and executives
• Teach marketers and executives how metrics work
• Lead adoption of the framework as a shared source of truth
• Partner with finance, sales strategy, and sales development
• Turn analysis into recommendations
• Write analytical SQL on large datasets

Required qualifications

• Deep experience with marketing analytics, including lead funnels, attribution to enterprise pipeline, and product usage measurement
• Experience designing metrics from scratch
• Can write analytical SQL on large datasets with confidence
• Have built data models in tools like dbt and dashboards
• Comfortable setting direction without a plan being handed to you
• Can turn vague questions into clear, measurable definitions
• Work well across functions to align teams on definitions
• Enjoy teaching others how metrics work
• Finish what you start, from first definition to adopted dashboard
• Excited about Anthropic's mission to develop AI that is safe and beneficial
• Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Field of study relevant to the role as demonstrated through coursework, training, or professional experience

Nice to have

• Experience building marketing measurement for both enterprise sales-led and product-led growth motions
• Familiarity with marketing attribution models and their practical tradeoffs
• Experience presenting metrics and insights directly to executives
• A background in data science, analytics engineering, or marketing operations
• Experience working with CRM and marketing automation data, such as Salesforce and related tooling
• Experience standing up a measurement practice where one didn't exist before
• Familiarity with how finance and sales strategy teams think about pipeline and forecasting

Benefits

• Competitive compensation
• Optional equity donation matching
• Generous vacation
• Parental leave
• Flexible working hours
• Office space

Before you apply

• We do sponsor visas, but cannot sponsor every role or candidate

About the company

Anthropic is a public benefit corporation headquartered in San Francisco. Its mission is to create reliable, interpretable, and steerable AI systems.