Asana
Senior Product Marketing Manager, Marketing & Operations Audiences
Vancouver, BC. Posted 19 days ago
The role
You will own the audience strategy, messaging, and positioning for Marketing and Operations buyers. You will create content, develop persona-driven insights, and partner with cross-functional teams to drive acquisition campaigns and sales enablement.
What you will do
- Own audience strategy, messaging, and positioning for Marketing and Operations buyers
- Develop subject matter expertise on target buyer personas and workflows
- Create content including core narratives, web copy, whitepapers, product demos, and presentations
- Partner with Core PMM and Product teams to translate Agentic Work Management capabilities into value propositions
- Equip sales and customer-facing teams with enablement tools like battlecards and pitch decks
- Collaborate with Campaigns team to execute new-logo acquisition campaigns
- Identify customer champions and showcase stories
- Channel market insights and buyer feedback into product roadmap and positioning decisions
Required qualifications
- Proven track record in product marketing, audience marketing, or go-to-market strategy within an enterprise SaaS organization
- Deep experience developing persona-driven positioning and messaging for marketing or operations decision-makers and practitioners
- Working familiarity with the work management, marketing technology, or operations software ecosystem
- Insight into how leaders evaluate AI for workflow coordination, governance, and business impact
- Skilled storyteller and communicator
- Analytical mindset with experience combining qualitative feedback and quantitative data
- Strong collaborative skills
Nice to have
- Curiosity about AI tools and emerging technologies
Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options
About the company
Asana is a leading platform for human + AI collaboration used by millions of teams. The company has been named to Fortune's Best Workplaces for over 7 years.