Senior Product Marketing Manager, IT and CIO Audiences

Vancouver, BC. Posted 19 days ago

The role

You will own the audience strategy, messaging, and positioning for CIO, digital transformation, and IT Operations personas. You will create technical content and sales enablement tools to drive new-logo acquisition and pipeline.

What you will do

Own audience strategy, messaging, and positioning for CIO, digital transformation, and IT Operations personas
Become an expert on trends like AI adoption, tool sprawl, and security and governance
Map buyer decision processes including budget ownership and evaluation criteria
Create technical content such as POVs, solution narratives, demos, and whitepapers
Partner with Core PMMs to connect products to IT priorities
Equip the sales field with discovery guides, objection handling, and battlecards
Shape new-logo acquisition campaigns in partnership with Campaigns
Represent the voice of the customer by bringing market feedback to product decisions
Create sales enablement and ensure the success of sales plays

Required qualifications

7+ years of experience in product marketing, audience marketing, or GTM at an enterprise software company
Deep understanding of IT and technical buyers
Ability to explain complex technical and AI concepts to technical and executive audiences
Comfortable in fast-moving categories
Field-tested storyteller and writer
Data-driven with experience using qualitative and quantitative research
Strong presenter
Sharp editor

Nice to have

Experience in ITSM, developer tools, AI and automation platforms, or work management

Benefits

Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options

About the company

Asana is a platform for human + AI collaboration used by millions of teams. The company has been named to Fortune's Best Workplaces for 7+ years and maintains an office-centric culture with hybrid elements.