Growth Marketing Manager, Paid Demand & ABM

The role

You will run paid programs aimed at target accounts using account-based marketing and conversion channels. You will manage the full paid budget and build retargeting, event, and ABM amplification programs to reach engineers.

What you will do

• Build and run retargeting across LinkedIn, Meta, Vibe, YouTube, display and connected TV
• Build person- and company-level audiences from Salesforce and enrichment tools
• Own paid ABM for target accounts for new logos and existing customers
• Put paid behind direct mail, Vibe audiences, webinar promotion and launch promotion
• Track account-level signals like ad engagement, site visits, and API usage
• Own geo-targeted paid for in-person events and field activations
• Run experiments every week across various paid channels
• Own the Google Ads account including brand, non-brand search, YouTube, and Performance Max
• Own one view of paid and ABM performance using account-level results
• Use AI tools and agents for work such as ad copy variations and budget pacing

Required qualifications

• 4+ years in B2B paid acquisition or demand generation
• Experience managing six-figure monthly budgets
• Track record in both ABM and conversion marketing
• Experience running account-based programs on paid channels
• Experience using paid to drive attendance at events, webinars and launches
• Deep, hands-on Google Ads skills
• Experience at a startup or on a fast-paced, scrappy team
• Experience testing new paid channels and formats
• Experience marketing technical, developer-facing products
• Comfort with conversion tracking, attribution and audience syncing
• Data fluency with SQL, Looker or similar tools
• Strong copywriting and a sharp eye for creative that performs

Nice to have

• Experience at a usage-based, API, or developer-focused company
• Experience in AI/ML, voice, speech, or infrastructure products
• Experience with CTV platforms, Reddit Ads, YouTube, or other emerging B2B channels
• Experience with intent data and ABM platforms (Vibe, 6sense, Demandbase, or similar)
• Experience running direct mail programs for target accounts (Sendoso, Reachdesk, or similar)
• Experience running ads for product launches at a high-growth startup with a fast release cadence

About the company

AssemblyAI builds Voice AI models powering voice applications. The company is a capital-efficient AI company with a super flat culture.