Chief Marketing Officer

The role

The Chief Marketing Officer will build and lead the marketing organization for both the enterprise brand and property-level marketing. This role involves establishing a unified national brand, creating a demand-generation engine, and modernizing digital marketing capabilities.

What you will do

• Develop and execute a comprehensive enterprise marketing strategy
• Establish and protect a clear, differentiated national brand architecture
• Build a marketing engine that generates qualified inbound opportunities
• Lead modernization of digital marketing capabilities including SEO and AI visibility
• Develop and lead professional corporate communications and public relations
• Develop a comprehensive national events strategy
• Provide executive leadership to the property marketing organization
• Partner with the Chief People Officer to strengthen the internal brand
• Create an enterprise social-media strategy
• Establish a performance-management system via dashboards and KPIs

Required qualifications

• Bachelor’s Degree in Marketing, Business, or related discipline
• Significant progressive leadership experience in sophisticated marketing organizations
• Experience serving as a Chief Marketing Officer, EVP Marketing, SVP Marketing, or comparable senior marketing executive
• Experience operating within a large-scale organization and managing leaders who themselves manage teams
• Experience building, rebuilding, or materially transforming a marketing organization
• Demonstrated success operating in a high-growth environment
• Meaningful experience with both B2B and B2C marketing
• Experience marketing a service-based business with multiple constituencies and complex customer journeys
• Demonstrated ability to connect marketing activity to commercial and financial outcomes
• Experience partnering closely with senior sales or business-development leadership
• Experience managing a meaningful marketing budget and making disciplined investment decisions
• Experience developing executive-level marketing strategies and personally helping execute them

Nice to have

• Experience within property management, residential real estate, multifamily, student housing, senior housing, affordable housing, hospitality, or another adjacent industry
• Experience within a Top 10 property management organization or another large-scale, distributed service organization
• Direct property management experience

About the company

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. The company's growing portfolio includes properties across the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.