Senior Vice President, Corporate Marketing

The role

The SVP, Corporate Marketing will build and lead the corporate marketing function. This leader will shape company perception, establish a unified national brand, and create a modern, technology-enabled marketing organization.

What you will do

• Develop and execute a comprehensive corporate marketing strategy.
• Establish and protect a differentiated national brand architecture.
• Build a corporate marketing engine to generate inbound opportunities.
• Lead modernization of corporate digital marketing capabilities.
• Oversee the redesign and evolution of the corporate website.
• Create a proactive media and communications strategy.
• Oversee client conferences, executive events, and sponsorships.
• Develop strategies to strengthen client engagement and retention.
• Partner with the Chief People Officer to strengthen the employer brand.
• Build, lead, coach, and develop a high-performing corporate marketing team.

Required qualifications

• Bachelor's Degree in Marketing, Business, or related discipline
• Significant progressive leadership experience in sophisticated corporate marketing organizations
• Experience serving as Head of Marketing, VP Marketing, SVP Marketing, or comparable senior corporate marketing leader
• Experience operating within a large-scale organization and leading experienced professionals or functional leaders
• Experience building, rebuilding, or materially transforming a corporate marketing function
• Demonstrated success operating in a high-growth environment
• Meaningful experience in B2B marketing
• Experience marketing a service-based business with multiple audiences and a long, relationship-driven sales cycle
• Demonstrated ability to connect marketing activity to commercial and financial outcomes
• Experience partnering closely with senior sales or business-development leadership
• Experience managing a meaningful corporate marketing budget
• Experience developing enterprise-level marketing strategies and personally helping execute them

Nice to have

• Experience within property management, residential real estate, multifamily, student housing, senior housing, affordable housing, hospitality, or another adjacent industry
• Experience within a Top 10 property management organization or another large-scale, distributed service organization
• Direct property management experience

About the company

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. The company's growing portfolio includes properties across the country spanning multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.