B2B Marketing Manager

The role

You will own the strategy and execution of full-funnel, multi-channel campaigns to drive revenue. You will build and launch campaigns in HubSpot and collaborate with cross-functional teams to generate qualified pipeline.

What you will do

• Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
• Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
• Own campaign execution end-to-end, including building and launching campaigns in HubSpot
• Build, test, and deploy campaign assets in HubSpot
• Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
• Manage campaign workflows and triggers to support lead generation and nurture efforts
• Ensure campaigns are properly tracked, tagged, and attributed
• Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
• Work closely with RevOps to ensure Salesforce and HubSpot alignment
• Define KPIs and monitor campaign performance to optimize in real time

Required qualifications

• 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Hands-on experience executing campaigns in HubSpot (or similar MAP)
• Strong understanding of pipeline generation and SaaS funnel metrics
• Experience working with Salesforce CRM and marketing-sales alignment
• Ability to manage both strategy and execution in a fast-paced environment

Benefits

• Competitive compensation package including stock options
• Flexible work schedule
• Comprehensive benefits including retirement plan match
• Opportunity to make a real impact every day
• Work with a dynamic and growing team
• Unlimited PTO

About the company

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience. They are a remote-first company with a distributed team in the United States and Ontario, Canada.