Sr. Principal Business Manager – Data Center & AI Infrastructure

The role

This person will partner with customers, sales, product marketing, and engineering to accelerate revenue growth and execute strategic deals. They will focus on the AI and cloud infrastructure market, specifically involving rack-scale architectures and PCIe-based systems.

What you will do

• Lead engagement with hyperscale and AI customers to secure design wins and drive conversion to contracts and purchase orders
• Focus on opportunities involving Open Rack deployments, rack-scale architectures, and PCIe-based scale-up systems
• Partner with sales to accelerate pipeline execution for critical, high-impact deals
• Define and approve pricing frameworks and commercial terms across key accounts
• Align pricing strategies with market dynamics in AI infrastructure, rack-scale compute, and interconnect technologies
• Collaborate with product marketing to ensure consistency across the product portfolio
• Develop playbooks for hyperscalers, AI cloud providers, and OEM segments
• Support negotiation strategy, solution positioning, and competitive differentiation
• Drive process improvements to support rapid growth in AI and data center markets
• Partner cross-functionally to improve operational efficiency, tools, and organizational clarity

Required qualifications

• Bachelor's degree in Engineering, Computer Science, Business, or a related field
• 12+ years of experience in product marketing, business management, sales, operations, or related roles in the semiconductor or data center ecosystem
• Strong track record of leading complex deal negotiations and securing strategic customer agreements with hyperscalers, cloud providers, or OEMs
• Deep understanding of PCIe and familiarity with Ethernet, UALink, UCIe, and system-level architectures
• Demonstrated experience with AI / cloud infrastructure platforms, rack-scale system architectures, and scale-up vs. scale-out compute models
• Exceptional communication and stakeholder management skills

Nice to have

• MBA or advanced degree in Engineering, Computer Science, or Business
• Direct experience supporting Open Compute / Open Rack ecosystems and engaging with hyperscale procurement and engineering teams
• Familiarity with high-speed connectivity technologies (PCIe Gen 6/Gen 7, retimers, switches) and emerging AI fabric standards
• Experience defining pricing frameworks and commercial models for high-growth semiconductor or systems products
• Proven ability to operate effectively in a fast-paced, hyper-growth environment and influence executive stakeholders

About the company

Astera Labs provides rack-scale AI infrastructure through purpose-built connectivity solutions. The company's Intelligent Connectivity Platform integrates semiconductor-based technologies with the COSMOS software suite.