Inside Sales Representative - Canada (Remote)

The role

This person will build, manage, and grow the Value Account segment through the full sales cycle. They will perform proactive prospecting, technical discovery, and virtual product demonstrations for AI vision and robotics products.

What you will do

• Identify, research, and engage new prospects through outbound calls, email, LinkedIn, and targeted campaigns.
• Generate new pipeline and meet weekly targets for conversations, opportunities, and virtual demonstrations.
• Respond to marketing-generated leads and convert them into active opportunities.
• Manage a book of mid-sized customers across North America.
• Build relationships with decision-makers in engineering, operations, and purchasing.
• Identify expansion opportunities within existing accounts.
• Develop working knowledge of AI vision products and robotic applications.
• Lead technical discovery to understand customer applications and constraints.
• Deliver virtual product demonstrations and answer first-line technical questions.
• Prepare, send, and manage quotes and proposals.

Required qualifications

• 3+ years of experience in technical inside sales or full-cycle B2B sales, ideally in robotics, industrial automation, machine vision, or advanced manufacturing.
• Strong technical aptitude to learn complex technical products and discuss them with engineers and integrators.
• Exceptional verbal, written, and presentation skills.
• Ability to simplify complex technical concepts into clear customer value.
• Demonstrated success in proactive outbound prospecting and self-generated pipeline.
• Proven track record of meeting or exceeding sales targets.
• Experience working closely with Marketing.
• Strong virtual selling skills, including conducting live product demos and consultative selling.
• Experience with quoting tools and CRM platforms (HubSpot, Salesforce, etc.).

Nice to have

• Degree or diploma in Engineering, Mechatronics, or a related technical field
• Business degree with demonstrated technical sales experience
• Hands-on familiarity with robotic systems, industrial automation, PLCs, or AI-based machine vision.
• Prior experience in an applications engineering, field service, or technical support role.
• Experience selling to Tier 1 or Tier 2 manufacturers in sectors like automotive, packaging, or logistics.
• Experience with marketing automation, sales engagement, or account-based marketing tools.

Benefits

• Competitive salary
• Stock options
• Comprehensive benefits
• Equity for every employee

About the company

Apera is a Vancouver-based company working in robotics, AI, and machine vision. They provide software and hardware to help manufacturers make factories more flexible and productive.