Inside Sales Representative - Mexico (Remote)

The role

This person will manage the full sales cycle for the Value Account segment through virtual sales engagement. They will perform proactive prospecting, technical discovery, and product demonstrations for AI vision and robotics products.

What you will do

• Identify, research, and engage new prospects through outbound calls, email, LinkedIn, and campaigns.
• Generate new pipeline and meet weekly targets for conversations and demonstrations.
• Respond to marketing-generated leads.
• Manage a book of mid-sized customers across North America.
• Build relationships with decision-makers in engineering, operations, and purchasing.
• Identify expansion opportunities within existing accounts.
• Develop knowledge of AI vision products and robotic applications.
• Lead technical discovery to understand customer applications.
• Deliver virtual product demonstrations.
• Prepare, send, and manage quotes and proposals.

Required qualifications

• 3+ years of experience in technical inside sales or full-cycle B2B sales.
• Strong technical aptitude.
• Exceptional verbal, written, and presentation skills.
• Ability to simplify complex technical concepts.
• Demonstrated success in proactive outbound prospecting and self-generated pipeline.
• Proven track record of meeting or exceeding sales targets.
• Experience working closely with Marketing.
• Strong virtual selling skills.
• Experience with quoting tools and CRM platforms (HubSpot, Salesforce, etc.).

Nice to have

• Degree or diploma in Engineering, Mechatronics, or a related technical field
• Business degree with demonstrated technical sales experience
• Hands-on familiarity with robotic systems, industrial automation, PLCs, or AI-based machine vision
• Prior experience in an applications engineering, field service, or technical support role
• Experience selling to Tier 1 or Tier 2 manufacturers in sectors like automotive, packaging, or logistics
• Experience with marketing automation, sales engagement, or account-based marketing tools

Benefits

• Competitive salary
• Equity for every employee

About the company

Apera is a Vancouver-based company working in robotics, AI, and machine vision. They provide software and hardware to help manufacturers make factories more flexible and productive.