Senior Director, Marketing (Global Demand Generation)

The role

You will lead and scale the global demand generation engine by owning strategy and execution across field marketing, digital demand generation, and integrated campaigns. You will manage a team and partner with Sales, Product Marketing, and executive leadership to drive pipeline and revenue impact.

What you will do

• Lead and develop a high-performing demand generation team
• Own the global demand generation strategy and pipeline contribution
• Build and manage field marketing programs including events and trade shows
• Oversee digital demand generation including paid advertising and marketing automation
• Partner with Sales leadership on territory plans and account targeting
• Design and execute integrated multi-channel marketing campaigns
• Collaborate with Product Marketing on messaging and content
• Define, track, and report on demand generation KPIs
• Manage agency relationships, vendor partnerships, and the marketing technology stack

Required qualifications

• 10+ years of experience in demand generation, growth marketing, or integrated marketing roles
• At least 2 years in a people management capacity
• Proven track record of driving measurable pipeline and revenue impact
• Experience building and scaling a demand generation function within B2B SaaS or enterprise technology
• Strong understanding of pipeline and revenue metrics
• Experience leading teams across field marketing, digital demand generation, and integrated campaigns
• Experience leading demand generation across a diverse product portfolio
• Strong analytical and communication skills
• Comprehensive understanding of the demand generation funnel
• Demonstrated ability to build trusted partnerships with Sales and other go-to-market teams
• Experience leveraging AI tools to improve campaign efficiency and effectiveness
• Bachelor's degree in marketing, business, or a related field

Nice to have

• Experience in enterprise B2B technology or cybersecurity
• Experience marketing cybersecurity, identity, or infrastructure software to security and IT buyers
• Experience scaling demand generation in a high-growth startup environment
• Understanding of how AI is influencing B2B buyer behavior
• Experience building or managing Account-Based Marketing (ABM) programs using platforms such as 6sense or Demandbase

About the company

AppViewX is a machine and agent identity security company built for the AI and quantum era. The company is headquartered in New York City and serves global enterprises across financial services, healthcare, and technology.