Director of Product Management, Seller/Merchant Growth

The role

This person will drive product strategy to grow NMV and GMV across the platform. They will lead a team of PMs to find growth levers in distribution and partner with large cloud providers.

What you will do

• Run the product strategy and set the product vision and roadmap.
• Lead a team of PMs to grow NMV and GMV across the platform.
• Identify drivers for adoption, conversion, and sales of distributed products.
• Strengthen pathways for sellers to reach market through catalog reach, discoverability, partner channels, and co-sell motions.
• Partner with large cloud providers and strategic technology partners.
• Align multiple teams including Engineering, Design, Partnerships, Sales, Marketing, Finance, and Customer Success.

Required qualifications

• 6+ years in product management, with meaningful time in B2B platforms, marketplaces, cloud, commerce, or distribution
• 3+ years leading and developing product managers
• A track record of owning products or portfolios that drove material revenue, GMV/NMV, or marketplace growth
• Strong commercial judgment across distribution economics: packaging, incentives, partner motions, growth loops
• The range to operate at strategy level and execution level
• Communication and influence to move executives, partners, and cross-functional teams
• Proven experience with cloud marketplaces (AWS, Azure, GCP, Salesforce), SaaS/ISV distribution, or multi-party commerce
• AI-pilled approach and perspective on how AI changes technology sales and distribution
• A bias for experimentation, measurable impact, and action over polish

Nice to have

• Depth in marketplace systems: catalog, discovery, conversion, billing, entitlements, and/or co-sell
• Experience applying AI to product discovery, seller tooling, personalization, forecasting, or marketplace optimization

About the company

AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. They power millions of subscriptions worldwide for organizations.