Senior Product Marketing Manager

The role

You will own the full go-to-market strategy for the Business Unit's product launches. You will translate competitive intelligence and customer insight into positioning and plans while managing analyst relations and customer marketing programs.

What you will do

• Own the full go-to-market strategy for Business Unit's Product launches.
• Define product marketing outcomes and success metrics tied to pipeline and revenue targets.
• Partner with the Director of Product Management to shape the product roadmap.
• Build and execute Business Unit's customer marketing strategy and advocacy programs.
• Own analyst relations for the Business Unit including briefings and inquiries.
• Represent the product marketing perspective in cross-functional planning discussions.
• Contribute to pricing analysis and provide recommendations for packaging and positioning.

Required qualifications

• 3–5 years of product marketing experience in a B2B SaaS environment.
• Demonstrated ownership of go-to-market strategy.
• Experience conducting competitive analysis, win/loss research, or market intelligence.
• Familiarity with analyst relations processes.
• Experience developing customer marketing or expansion-stage programs.
• Ability to work autonomously across multiple initiatives.

Nice to have

• Experience with product-led growth (PLG) strategies

About the company

AppDirect offers a subscription commerce platform to sell any product through any channel on any device. They power millions of subscriptions worldwide for organizations.