Senior Manager, Web Strategy & AI Experience

The role

You will own the strategy, roadmap, and execution of the corporate website and sales and marketing applications. You will lead a small web development team and integrate AI into workflows and customer experiences.

What you will do

• Own the strategy, roadmap, and execution of AppDirect's corporate website and cornerstone sales and marketing applications.
• Lead AI integration across the team's workflows.
• Drive LLM-aware content and SEO strategy.
• Manage and mentor a team of web developers.
• Partner with design and UI teams to evolve the component library and design system.
• Improve site performance through technical optimization, structured data, experimentation, and conversion testing.

Required qualifications

• 5+ years of experience leading web strategy or design, or digital product management.
• Hands-on experience with React, Next.js, web infrastructure, vibe-coding tools, and database/CMS systems.
• Demonstrated experience integrating AI tools into development or content workflows, including LLM-driven coding tools.
• Proven experience with technical SEO, performance optimization, structured data, and LLM-aware content strategies.
• Experience managing technical teams and driving cross-functional initiatives.
• Strong communication skills.
• Comfort with ambiguity and iterative ways of working.

Nice to have

• experience in a B2B SaaS environment

Benefits

• performance related bonuses
• comprehensive range of benefits

About the company

AppDirect offers a subscription commerce platform to sell any product through any channel, on any device. They power millions of subscriptions worldwide for organizations.