Marketing Operations Manager

The role

The Marketing Operations Manager will optimize demand generation performance through data, technology, and scalable processes. This person owns the end-to-end lead management lifecycle and the marketing technology stack.

What you will do

• Own end-to-end lead management including lead capture, qualification, scoring, routing, follow-up, and distribution to sales.
• Optimize the lead funnel by identifying gaps and inefficiencies.
• Design and manage lead and account scoring models.
• Analyze revenue-generating activities to surface opportunities for efficiency and effectiveness.
• Manage marketing automation and CRM platforms for lead nurturing, segmentation, and email campaigns.
• Develop and maintain dashboards and reporting to track KPIs and marketing ROI.
• Partner cross-functionally with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Business Intelligence.
• Lead process improvement and change management for lead-to-sales workflows.
• Serve as the primary owner of the marketing technology stack.
• Own Hubspot / CRM strategy and integration of acquired companies.

Required qualifications

• 3+ years of experience in marketing operations or revenue operations within a B2B software environment.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven experience optimizing and automating processes to drive efficiency and scale.
• Excellent communication and collaboration skills.
• Demonstrated ability to deliver measurable impact on marketing and sales performance.
• Highly organized, self-driven, and comfortable leading internal processes and change.

About the company

AppDirect offers a subscription commerce platform to sell any product through any channel, on any device, as a service. They power millions of subscriptions worldwide for organizations.