Senior Product Marketing Manager

The role

You will develop go-to-market strategies, positioning, and messaging for a portfolio of B2B SaaS products. You will create full-funnel content, lead product launches, and provide sales and partner enablement.

What you will do

• Develop differentiated positioning, messaging, value propositions, and market narratives.
• Translate complex SaaS products into stories for business, technical, and executive audiences.
• Define ideal customer profiles, personas, use cases, and customer journeys.
• Develop full-funnel strategies and content to create demand and accelerate pipeline.
• Lead end-to-end go-to-market strategy and execution for new SaaS products and launches.
• Build sales plays including discovery questions, qualification criteria, and competitive positioning.
• Equip Customer Success teams to identify adoption and expansion opportunities.
• Work with Channel and ecosystem partners to adapt positioning and enablement.
• Conduct customer interviews and analyze market intelligence and win/loss data.
• Use AI and automation to accelerate research, content development, and GTM execution.

Required qualifications

• 7–10+ years of B2B product marketing experience.
• Demonstrated experience owning positioning, messaging, go-to-market strategy, launches, demand programs, and sales enablement.
• Strong experience launching new SaaS products or significant new product offerings.
• Proven ability to develop full-funnel product marketing strategies and content.
• Experience partnering closely with Demand Generation to generate leads, pipeline, and revenue.
• Experience marketing to both new prospects and an existing customer or user base.
• Strong understanding of B2B SaaS buying journeys.
• Ability to translate technical product capabilities into customer value and business outcomes.
• Strong sales enablement experience.
• Experience using customer research, market intelligence, and performance data.
• Strong analytical skills.
• Excellent written, verbal, and presentation skills.

Nice to have

• Experience working within a platform, marketplace, or partner-led ecosystem such as Atlassian, ServiceNow, Salesforce, Workday, Microsoft, or a comparable B2B technology ecosystem.
• Experience with SLG & PLG or marketplace-driven SaaS customer journeys.
• Experience marketing a portfolio of products rather than a single standalone SaaS offering.
• Experience developing cross-sell and expansion programs using an established customer or user base.
• Experience marketing to technical audiences such as software development, DevOps, IT, security, project management, or enterprise technology teams.

Benefits

• Company equity
• 26 paid vacation days annually
• One fully paid Wellness Day each month
• Training and personal development via Appfire University
• Fully covered Luxmed private healthcare plan
• Life insurance provided by UNUM and fully paid by Appfire
• 150 PLN per month for Multisport card or experiences via MyBenefit Platform
• 200 PLN net per month Home Office Allowance
• 300 PLN monthly Lunch Card via virtual pre-paid Pluxee card
• 3 fully paid days each year for volunteering

About the company

Appfire is a team of 800+ employees working remotely across 28 countries. They create software that empowers teams to collaborate, including flagship products like JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.