Senior Product Marketing Manager

The role

You will develop go-to-market strategies, positioning, and messaging for a portfolio of B2B SaaS products. You will create full-funnel content, lead product launches, and provide sales and partner enablement.

What you will do

• Develop differentiated positioning, messaging, value propositions, and market narratives.
• Translate complex SaaS products into stories for business, technical, and executive audiences.
• Define ideal customer profiles, personas, use cases, and customer journeys.
• Create messaging frameworks for campaigns, digital experiences, and sales conversations.
• Partner with Demand Generation and Content teams to develop full-funnel strategies.
• Develop assets such as campaign concepts, landing pages, webinars, and sales plays.
• Lead end-to-end go-to-market strategy and execution for new SaaS products and launches.
• Build sales plays including discovery questions, qualification criteria, and objection handling.
• Conduct customer interviews and analyze win/loss data and market research.
• Use AI and automation to accelerate research, content development, and GTM execution.

Required qualifications

• 7–10+ years of B2B product marketing experience.
• Experience owning positioning, messaging, go-to-market strategy, launches, demand programs, and sales enablement.
• Experience launching new SaaS products or significant new product offerings.
• Ability to develop full-funnel product marketing strategies and content.
• Experience partnering with Demand Generation to generate leads, pipeline, and revenue.
• Experience marketing to new prospects and an existing customer or user base.
• Understanding of B2B SaaS buying journeys.
• Ability to translate technical product capabilities into customer value.
• Sales enablement experience including sales plays and competitive positioning.
• Experience using customer research, market intelligence, and performance data.
• Excellent written, verbal, and presentation skills.
• Ability to operate independently and lead complex cross-functional initiatives.

Nice to have

• Experience working within a platform, marketplace, or partner-led ecosystem such as Atlassian, ServiceNow, Salesforce, Workday, Microsoft, or a comparable B2B technology ecosystem.
• Experience with SLG & PLG or marketplace-driven SaaS customer journeys.
• Experience marketing a portfolio of products rather than a single standalone SaaS offering.
• Experience developing cross-sell and expansion programs using an established customer or user base.
• Experience marketing to technical audiences such as software development, DevOps, IT, security, project management, or enterprise technology teams.

Benefits

• Company equity
• 25 paid days off
• Increases to 30 days of annual leave after 5 years
• 24 hours of paid volunteer time
• Training and personal development via Appfire University
• Private health insurance through UNIQA (fully paid by the company)
• Multisport Card (fully covered by Appfire)
• Sofia City Transport Card (fully paid by Appfire)
• Pre-paid Pluxee lunch card with a monthly budget of 102,26 EURO
• One-time net bonus of 511 EURO upon the birth of a child
• 3 fully paid days each year for Corporate Social Responsibility program

About the company

Appfire is a team of 800+ employees working remotely across 28 countries. They create software that empowers teams to collaborate, including flagship products like JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.