Senior Product Marketing Manager

The role

You will own positioning, messaging, go-to-market strategy, product launches, sales enablement, and full-funnel content for a portfolio of B2B SaaS products. You will translate product strategy into marketing programs that generate demand and create expansion opportunities. You will work cross-functionally with Product, Demand Generation, Sales, and other teams.

What you will do

• Develop differentiated positioning, messaging, value propositions, and market narratives.
• Translate complex SaaS products and technical capabilities into compelling stories.
• Define and refine ideal customer profiles, personas, and customer journeys.
• Develop full-funnel strategies and content to create demand and accelerate pipeline.
• Lead end-to-end go-to-market strategy and execution for new SaaS products and launches.
• Build sales plays including discovery questions, qualification criteria, and competitive positioning.
• Equip Customer Success teams to identify adoption and expansion opportunities.
• Conduct customer interviews and analyze win/loss data and market research.
• Use AI and automation to accelerate research, content development, and GTM execution.
• Connect PMM activity to measurable outcomes like lead generation, pipeline, and revenue.

Required qualifications

• 7–10+ years of B2B product marketing experience.
• Demonstrated experience owning positioning, messaging, go-to-market strategy, launches, demand programs, and sales enablement.
• Strong experience launching new SaaS products or significant new product offerings.
• Proven ability to develop full-funnel product marketing strategies and content.
• Experience partnering closely with Demand Generation to generate leads, pipeline, and revenue.
• Experience marketing to both new prospects and an existing customer or user base.
• Strong understanding of B2B SaaS buying journeys.
• Ability to translate technical product capabilities into customer value and business outcomes.
• Strong sales enablement experience.
• Experience using customer research, market intelligence, and performance data.
• Strong analytical skills and a bias toward measuring business impact.
• Excellent written, verbal, and presentation skills.

Nice to have

• Experience working within a platform, marketplace, or partner-led ecosystem such as Atlassian, ServiceNow, Salesforce, Workday, Microsoft, or a comparable B2B technology ecosystem.
• Experience with SLG & PLG or marketplace-driven SaaS customer journeys.
• Experience marketing a portfolio of products rather than a single standalone SaaS offering.
• Experience developing cross-sell and expansion programs using an established customer or user base.
• Experience marketing to technical audiences such as software development, DevOps, IT, security, project management, or enterprise technology teams.

About the company

Appfire is a team of 800+ employees working remotely across 28 countries. They create software that empowers teams to break silos and collaborate seamlessly, with flagship products including JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.