Regional Vice President, Financial Services

The role

You will lead strategic sales activities and a team of Enterprise Account Executives across the UK Banking and Financial Services sector. You will drive revenue targets, coach sales teams, and engage in C-level discussions to position Appian's automation solutions.

What you will do

• Lead strategic sales activities across the UK Banking and Financial Services sector
• Meet and exceed quarterly and annual revenue targets
• Coach and empower Enterprise Account Executives using MEDDPICC, Value Selling, and Challenger Sales
• Drive territory decisioning, quota assignment, account segmentation, and pipeline management
• Engage in C-level discussions with executive buyers, risk officers, and technology leaders
• Collaborate with strategic consultancy partners to expand ecosystem reach
• Partner cross-functionally with Professional Services, Marketing, Business Development, and Finance

Required qualifications

• Bachelor's degree in Business, Finance, Economics, or a related field
• 15+ years of quota-carrying enterprise SaaS Sales experience selling into major financial institutions, retail banks, investment banks, or asset management firms
• Track record of building, mentoring, and leading high-performing sales teams
• Mastery of enterprise sales frameworks including MEDDPICC, Value Selling, and Challenger Sales
• Executive capabilities in territory planning, commercial negotiations, pricing models, and pipeline forecasting
• Broad consultancy network with a history of co-selling alongside Big 4 advisories and global systems integrators

Nice to have

• Deep domain knowledge in UK financial regulations, KYC/AML compliance, risk management, and banking operational transformation
• Experience with enterprise platforms such as Salesforce or ServiceNow

Benefits

• Health coverage
• Life and disability insurance
• Employee Assistance Program (EAP) with free mental health support
• Employee Stock Purchase Program (ESPP)
• Lifestyle allowance
• Tuition reimbursement
• Family-forming benefits
• Retirement/pension plan
• Wellness dollars

About the company

Appian provides AI automation for the most important business processes at the world’s largest organizations. The company has been automating processes for more than 25 years.