Marketing Data Manager

The role

The Marketing Data Manager will own the health, hygiene, and strategic governance of the global marketing database. This role establishes data quality standards and governance frameworks to power segmentation, personalization, and attribution.

What you will do

• Establish and enforce minimum data quality standards across the marketing database.
• Architect and execute data hygiene programs within Marketo and Salesforce.
• Partner with Marketing Operations, Demand Generation, and Sales Operations teams.
• Build and deliver executive dashboards in Tableau or similar BI tools.
• Lead cross-functional initiatives to standardize data capture, field utilization, and taxonomy.
• Drive continuous optimization of data processes by identifying gaps and implementing scalable solutions.

Required qualifications

• Bachelor's degree or higher in Marketing, Business Administration, Data Analytics, Information Systems, or a related field.
• 5 plus years of experience in marketing operations, marketing data management, or a related domain with responsibility for data governance and hygiene.
• Deep hands-on experience with Marketo, including database management, segmentation, campaign execution, and integration with CRM systems.
• Strong working knowledge of Salesforce, including custom object management, field mapping, reporting, and marketing-to-sales data flow.
• Demonstrated ability to build dashboards and reports using Tableau or similar BI platforms.

Nice to have

• Experience managing GDPR, CCPA, and other global opt-in and consent processes.
• Ability to define, measure, and report on database health scores.
• Familiarity with workflow automation, data enrichment tools, and API integrations.
• Experience with enterprise platforms such as Salesforce or ServiceNow.

Benefits

• 401(k) plan with company match
• flexible time off
• paid parental leave
• medical, dental, and vision plans
• life insurance
• disability insurance
• wellness programs
• flexible spending accounts
• health savings account contributions
• employee referral bonus program
• learning and development resources
• Employee Assistance Program (EAP) with free mental health support

About the company

Appian provides AI automation for the most important business processes at the world’s largest organizations. The platform is known for its unique power, reliability, and scale.