Digital Marketing Manager (AEO & Paid Media Strategy)

The role

This role leads the Answer Engine Optimization (AEO) strategy to maximize brand visibility across GenAI search engines. You will also manage and optimize paid advertising campaigns on platforms like Meta and Google Ads.

What you will do

• Formulate and implement AEO tactical roadmaps for AI search engines.
• Establish and track key KPIs to evaluate AEO effectiveness.
• Report actionable data insights to the executive team.
• Collaborate with Content and Product teams to structure brand assets for AI crawling.
• Lead cross-departmental projects to solve business challenges.
• Plan, execute, analyze, and optimize paid advertising campaigns on Meta and Google Ads.
• Conduct deep-dive data analysis for optimization strategies and budget allocation.

Required qualifications

• 3+ years of experience in SEO/Technical SEO or Growth Marketing.
• Fundamental understanding of Semantic Search, Conversational UI, or AEO concepts.
• Proven track record in independently managing and optimizing Meta and Google Ads campaigns.
• Solid experience with digital analytics tools such as GA4 and Search Console.
• Ability to leverage Generative AI tools like Claude and ChatGPT.
• Business-level fluency in English.
• Minimum BA/BS University degree or equivalent professional experience.

Nice to have

• Experience in driving subscription acquisition
• Experience working within the B2B SaaS industry

About the company

Appier is seeking an experienced, data-driven, and forward-thinking Digital Marketing Manager.