Growth and CRM Manager

The role

The Growth and CRM Manager will build and optimize a machine for advertiser activation, engagement, retention, and outbound outreach. This role involves managing segmentation, triggers, and the flow between data platforms, Salesforce, and HubSpot.

What you will do

• Activation and onboarding of new advertisers
• Engagement and performance optimization
• Retention and win-back of advertisers
• Outbound reaching of advertisers via SMS, LinkedIn, direct mail and event-driven outreach
• Managing segmentation, triggers, suppression, and data flow between platforms
• Building logic for segmentation, triggers, branching, and suppression
• Using AI tools like Claude or Cursor to write, design and build

Required qualifications

• 2–4 years in lifecycle and CRM marketing
• Results you can show from campaigns run
• Ability to write, design and ship work yourself
• Comfortable building logic including segmentation, triggers, branching, and suppression
• Hands-on with AI such as Claude or Cursor
• Technical proficiency in HubSpot, Salesforce, SQL, and PostHog
• Individual contributor mindset

Nice to have

• Outbound or enrichment tooling such as Clay, Apollo or similar
• Email deliverability knowledge including sender reputation, authentication, and inbox placement
• Superset, Trino or similar big data tooling
• B2B SaaS, adtech, or e-commerce and DTC background

Benefits

• Equity eligible
• Medical, Dental, Vision, Life, Disability insurance
• 401(k) Retirement Plan
• Unlimited Discretionary Time Off
• 10 paid holidays per year
• 80 hours of paid sick leave per year

About the company

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.