Applovin
Media Buyer, Emerging Channels - Growth Marketing
Los Angeles/Santa Monica, CA. Posted 3 months ago
The role
You will launch, test, and establish digital marketing strategy across new growth channels including AI search, X, CTV, and out-of-home. You will design and run paid marketing tests, manage channel performance against KPIs, and own creative strategy.
What you will do
- Design, run, and read structured paid marketing tests on new growth channels
- Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing
- Support technical operations for existing and new channels
- QA conversion mapping and ensure accurate performance links back to ad platform algorithms
- Manage channels against internal goals and KPIs
- Adjust spend toward what is genuinely incremental
- Own creative strategy across channels
- Ideate concepts, brief and direct the creative team, and tailor format and messaging
Required qualifications
- 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
- Ability to operate independently
- Strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops
- Strong test-and-learn track record
- Data driven
- Creative
- Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar
Nice to have
- Experience with landing page testing and conversion rate optimization
- Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers
- Ad-tech, DSP, or marketplace background
- Direct experience driving ad creative strategy
Benefits
- Equity eligible
- Medical, Dental, Vision, Life, Disability
- 401(k) Retirement Plan
- Unlimited Discretionary Time Off
- 10 paid holidays per year
- 80 hours of paid sick leave per year
About the company
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.