Agency Development Lead - Independent Agencies

The role

The Agency Development Lead will build and own partnerships with independent agencies in North America. This role focuses on winning new agency partnerships and expanding the footprint within existing partners to drive revenue growth.

What you will do

• Own full-cycle sales opportunities across North American independent agency prospects and existing partners
• Build and manage a strong pipeline of qualified agency partner opportunities
• Lead joint business planning conversations with agency partners
• Partner with Agency Success Managers and cross-functional teams for successful client launches
• Expand agency partnerships by identifying and activating net-new clients
• Serve as the primary point of contact, escalation point and thought leader for agencies
• Design and deliver scaled enablement programs including trainings, workshops, certifications and roadshows
• Partner with the Consumer Business Development team to connect agency relationships to direct brand opportunities
• Drive co-marketing, thought leadership and case study programs
• Translate partner feedback and market trends into business cases for the product roadmap

Required qualifications

• 10+ years of experience in digital advertising, with significant experience in agency development, agency sales or agency partnerships at a leading ad tech, paid social, search, e-commerce or technolo
• A consistent track record of winning new agency business and expanding existing partnerships for performance-focused products and/or services
• Deep understanding of agency operating models, economics and how media planning and channel decisions are made across independent agencies of all sizes
• Established network of senior relationships across North American independent agencies
• Executive presence and outstanding communication, storytelling, negotiation and presentation skills
• Strong prospecting and account-planning skills
• Analytical, data-driven operating style
• A builder mindset

Nice to have

• BA/BS degree
• Direct agency management experience at a performance advertising platform such as a paid social, search, mobile or programmatic company
• Experience structuring and negotiating commercial agreements, joint business plans or incentive programs with agency partners
• Experience building scaled agency partnership, certification and training programs from an early stage
• Agency-side experience in media planning, investment or performance marketing
• Understanding of the mobile advertising ecosystem and performance advertising for e-commerce

Benefits

• Equity
• Medical
• Dental
• Vision
• Life
• Disability
• 401(k) Retirement Plan
• Unlimited Discretionary Time Off
• 10 paid holidays per year
• 80 hours of paid sick leave per year

About the company

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.