Product Marketing Manager

The role

You will act as the voice of the user for a next-generation global content platform. You will conduct user research, study the market, and translate feedback into product decisions and roadmap priorities.

What you will do

• Independently plan and run user research
• Run market and competitive research on features and product
• Turn feedback from support tickets, app reviews, and community channels into insights
• Analyze why users return, stay active, or drop off to improve retention and engagement
• Identify user motivations to propose distinctive, culturally resonant features
• Partner with Engineering and Operations to turn insights into roadmap priorities
• Present findings and recommendations to the team and leadership

Required qualifications

• 3-6 years of experience in product management, product marketing, strategy and operations, consulting, user research, or a similar analytical role
• Startup background and mindset
• Strong initiative and ownership
• Strong sense for the culture, trends, and how people use social and content apps
• Warm and approachable
• Strong product sense
• Structured thinker
• Comfortable with data
• Comfortable with ambiguity and a fast-moving environment

Nice to have

• Experience in consumer, social, community, or content products
• A background in consulting, market research, or user research
• Experience analyzing app store reviews or support data at scale
• Interest in a long-term career in product management

Benefits

• Direct visibility and impact at the founding stage of a global consumer product
• Broad scope and autonomy to own problems end to end
• Small, collaborative team where ideas are debated openly
• Backing of AppLovin’s scale, technology, and resources

About the company

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.