Social Media Manager

The role

You will own the social strategy and execution for Gist across platforms like Instagram, TikTok, Threads, and Substack. You will create platform-native content and work with creators and agencies to grow an audience from the ground up.

What you will do

• Own social strategy and execution across Instagram, TikTok, Threads, Substack, and emerging platforms.
• Create platform-native content including short-form video, posts, and written pieces.
• Work with agencies, individual content creators, and influencers to produce and feature posts.
• Grow audience and engagement through fast experimentation with formats and hooks.
• Partner with performance marketing to support the broader growth funnel.
• Track and report on audience growth, engagement, and content performance.
• Spot trends and cultural moments to jump on.

Required qualifications

• 2-3+ years of experience in social media, content, or community growth.
• Proven history of growing an account or channel from the ground up to a significant, engaged audience.
• Fluent with AI tools.
• Strong writing, visual, and editing instincts.
• Portfolio of content you made yourself.
• Comfortable creating across formats and platforms, from Instagram and TikTok video to Threads and Substack writing.
• Self-directed and fast-moving.
• Experience working with or inside a larger organization while owning channels with startup-level autonomy.

Nice to have

• Experience as a UGC creator or content creator yourself.
• Experience as a brand marketer at other startups.
• Experience writing, growing, or running a Substack.
• Familiarity with lifestyle feed content dynamics.

About the company

AppLovin makes technologies that help businesses of every size connect to their ideal customers. Gist is a new consumer social app built by AppLovin.