Growth Marketing Manager, GCR

The role

You will lead the evaluation and analysis of integrated, multi-channel marketing strategies in the GCR market. You will drive new logo acquisition, upsell, and renewal by connecting marketing activity to business results.

What you will do

• Partner with Sales to evaluate the inbound revenue funnel.
• Support Marketing leadership in designing scalable inbound strategies.
• Lead regional pipeline analysis and optimization.
• Build and manage goal-setting and performance measurement across inbound channels.
• Lead the evaluation, implementation, and adoption of marketing automation tools.
• Direct paid media efforts across GCR including SEM, social ads, and vertical ads.
• Own GCR digital assets including the regional website and LPs.
• Manage agencies and vendor partners to execute campaigns.
• Report regularly to management and regional stakeholders on performance.

Required qualifications

• 3-5 years of experience in B2B marketing, growth marketing, or revenue/pipeline-focused roles.
• Strong strategic thinking and hands-on execution ability.
• Excellent analytical skills.
• Growth mindset with cross-team collaboration abilities.
• Exceptional communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Entrepreneurial spirit.
• Familiarity with mobile apps, SaaS, and marketing technologies.
• Proficient in leveraging AI tools to improve work efficiency.
• Strong data literacy.
• Experience working with agencies, freelancers, and external vendors.

Nice to have

• Paid media and field marketing experience
• Excel proficiency
• Introduced by an AppsFlyer team member

About the company

AppsFlyer is a global company operating in 19 countries across 5 continents. They value curiosity, diversity, and innovation.