Senior Product Manager

The role

You will own the Web Attribution product end-to-end from discovery and strategy to execution and launch. You will lead the expansion from mobile to web by defining the roadmap for web performance measurement and building scalable measurement products.

What you will do

• Own the Web Attribution product end-to-end from discovery and strategy to execution, launch, adoption and continuous improvement.
• Define and drive the roadmap for web performance measurement.
• Lead in a privacy-first world by building durable measurement through first-party data, probabilistic and modeled approaches.
• Work closely with R&D to build scalable, high-performance measurement products.
• Work with ad networks and platform partners to build and expand web integrations.
• Partner with Sales, Customer Success, Solutions and Marketing on positioning, competitive strategy, pricing and adoption.
• Engage directly with customers to validate direction and drive adoption.
• Drive prioritization in a high-demand environment with multiple stakeholders.

Required qualifications

• 5+ years of product management experience, ideally in data-heavy B2B SaaS environments.
• Proven experience building and scaling measurement, analytics, or performance marketing products.
• Strong analytical mindset with the ability to define KPIs, interpret data, and use data to guide product decisions.
• Experience working closely with engineering and data teams on complex, scalable systems.
• Ability to operate in ambiguity and bring structure to complex problem spaces.
• Strong stakeholder management skills and experience working cross-functionally in large organizations.
• Excellent communication skills to explain complex measurement concepts to technical and non-technical audiences.

Nice to have

• Deep familiarity with the web measurement ecosystem: web analytics tools, tag managers, conversion APIs, and how the major ad platforms report web conversions.
• Familiarity with attribution models, view-through and multi-touch attribution, incrementality, and privacy-related measurement challenges.
• Experience with web-to-app, cross-device or cross-platform measurement.
• Technical background in web development, analytics, data science, or engineering.
• Recommended by an AppsFlyer employee

About the company

AppsFlyer is the global leader in mobile attribution and marketing analytics. The company empowers thousands of the world's leading apps and brands to make smarter growth decisions.