Appsflyer
General Manager, Greater China Region
Beijing. Posted a month ago
The role
The General Manager owns the full regional P&L for the Greater China Region. This person sets strategy, leads a regional leadership team, and represents the company to customers, partners, and regulators in China.
What you will do
- Own the full regional P&L including revenue, margin, and budget against plan
- Set multi-year regional strategy
- Build and lead a regional leadership team
- Drive business transformation into an AI-native organisation
- Hold executive and board-level relationships at largest customers
- Negotiate strategic partnerships with major platforms, agencies and channel partners in China
- Represent AppsFlyer publicly in China
- Own the product agenda for GCR
- Ensure full regulatory, data and labour compliance
Required qualifications
- 15+ years of commercial leadership
- At least 5 years owning a country or regional P&L
- Accountability for a sizable recurring-revenue business and a multi-function organisation of 100+ people
- Track record of growing and managing a $100M+ business, across several segments
- Enterprise SaaS, adtech, martech or platform experience
- Experience owning both sides of the revenue equation: acquisition and retention
- Experience leading an organization through structural change
- A track record of hiring, developing and retaining top talent
- Deep working knowledge of the China market
- Established relationships across the China mobile ecosystem
- Native Mandarin and business-fluent English
Nice to have
- Experience with the outbound motion: Chinese apps, games or brands scaling into overseas markets
- Direct negotiation history with major Chinese platforms
- Background in gaming, e-commerce, fintech or other high-velocity consumer app verticals
- Experience carrying a business from growth stage into a mature defend-and-grow phase
- Technical or product background
- MBA or equivalent advanced degree
About the company
AppsFlyer helps the world's leading brands understand what their marketing is actually doing. Their measurement, analytics and audience platform processes billions of events a day.