Senior Field Marketing Manager EMEA

The role

The Senior Field Marketing Manager will plan and execute field marketing programs across EMEA. This role involves managing integrated campaigns, events, and executive engagement to generate pipeline and strengthen market presence.

What you will do

• Translate the annual EMEA field marketing plan into a detailed calendar of programs and campaigns.
• Execute integrated regional campaigns across events, executive programs, ABM, digital, content, and partner channels.
• Create market-specific programs reflecting local business dynamics and customer needs.
• Own regional performance reporting including pipeline sourced and revenue influenced.
• Plan and deliver the EMEA field event portfolio including tours, dinners, roundtables, and conferences.
• Manage programs from brief through execution and follow-up.
• Partner with Sales to build target lists and drive attendance.
• Work with Product Marketing, Communications, and Partnerships to bring campaigns to life.
• Own day-to-day budget management for EMEA field programs.
• Manage agencies, venues, production partners, and other vendors.

Required qualifications

• 10+ years of B2B field marketing, demand generation, or experiential marketing experience.
• Proven success building EMEA programs that generate pipeline and engage senior decision-makers.
• Deep experience partnering with regional Sales leaders and account teams.
• Strong event and executive engagement expertise across multiple EMEA markets.
• Data-driven approach to planning and measurement.
• Excellent project management and communication skills.
• Sound judgment and executive presence.
• Willingness and ability to travel approximately 40 percent across EMEA and internationally.

Nice to have

• Experience marketing AI, cloud, data center, energy, defense, or other complex infrastructure solutions.
• Experience with executive briefing centers, customer advisory boards, partner marketing, or account-based marketing programs.
• Existing agency, venue, media, or industry relationships across priority EMEA markets.
• Experience working at both a scaling startup and an established enterprise technology company.

About the company

Armada is the hyperscaler for the edge, delivering modular AI infrastructure. The company is building the infrastructure layer for sovereign and edge AI.