Paid Media Specialist

The role

You will handle the daily execution and operational optimization of campaigns across Meta and Google. You will support the North American market through campaign deployment, daily optimization, and data reporting.

What you will do

• Set up, QA, and launch paid media campaigns across TikTok, Meta, and other platforms
• Monitor daily campaign performance to adjust bids, refine audience targeting, and manage pacing
• Build out campaign variations to test audience segments, bidding strategies, and creative assets
• Gather performance insights on ad creative
• Pull daily and weekly performance data and format reports in Excel/Google Sheets
• Assist with implementing pixels, UTM parameters, and basic tagging setup via Google Tag Manager
• Utilize platform automation and AI tools to streamline repetitive campaign setup tasks

Required qualifications

• Bachelor’s degree in Marketing or a related field
• 1–2 years of hands-on paid media experience with direct, in-platform campaign management (Meta Ads Manager and Google Ads)
• Proven experience building ad sets, uploading creative, and setting up keyword targeting
• Strong comfort level with numbers, proficiency in Google Sheets or Excel (formatting data, pivot tables)
• Highly organized with strict attention to detail
• Basic understanding of tracking pixels, URL parameters, and Google Tag Manager
• Ability to clearly report on daily platform performance and metrics
• High bias for action and readiness to thrive in a fast-paced, high-growth startup environment
• Excellent communication skills

About the company

Arena Club is building a digital marketplace for collectibles. It is spearheaded by Derek Jeter and Brian Lee.