Director Applied AI for Marketing and Commerce

The role

You will own marketing measurement challenges including Marketing Mix Modelling, incrementality testing, geo-lift, and attribution. You will work as a hands-on scientist and advisor to CMOs, building measurement stacks for synthetic brand personas, AI creative studios, and trend intelligence engines.

What you will do

• Own marketing measurement including MMM, incrementality testing, geo-lift, and attribution
• Work with synthetic brand personas, AI creative studios, and trend intelligence engines
• Act as a hands-on scientist and trusted advisor to the CMO
• Directly access frontier labs like Anthropic, Google, OpenAI and Mistral
• Own outcomes and ensure models work in production environments
• Apply Bayesian MMM and calibrate models against live experiments
• Present methods and defend recommendations to CMOs
• Help decide which products to develop and how to take them to market

Required qualifications

• Around eight years of building MMM, incrementality and attribution work
• Genuine marketing fluency
• Causal inference and Bayesian methods
• Forecasting, optimisation, and applied GenAI
• Ability to write code
• CMO-grade communication
• MLOps and cloud industrialisation
• Presence during qualification and solution design
• AI-native ways of working

Nice to have

• exposure to the Nordics
• published work or conference speaking on measurement
• experience blending data science with GenAI content production
• a background in optimisation or supply-chain problems alongside marketing
• a master's/PhD in a quantitative field

Benefits

• Learning and Development opportunities
• Collaborative and fun work environment with regular team events and activities
• Competitive salary
• phone & travel reimbursements
• remote work allowance
• Onefit membership discount
• Hybrid working environment
• Daily lunch from an organic buffet
• Weekly massage sessions
• Office centrally located near the station
• Continuous learning and internal promotion opportunities

About the company

Artefact is a leading global consulting company dedicated to accelerating the adoption of data and AI. It has 2,000+ people across 27 countries and 1,000 clients.